A Content Creator (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.
Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must. They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters.
Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers
Content Creator Apprenticeship: course details, themes and topics
Apprenticeship Summary
Apprenticeship: Content Creator
IFATE Reference: ST0105
Recommended End Point Assessment Organisation: 1st for EPA
Recommended Program Duration: 13 months
Entry Requirement: employed in a relevant job role
Minimum Weekly Employment Hours: 16
Apprenticeship Levy Tarif: £10,000
This apprenticeship is delivered using a blended approach combing the learning and assessment activities described below.
Core Themes and Topics
- content planning
- content development
- content creation and evaluation
- industry awareness
- digital knowledge
- planning and preparation
- presentation skills
- digital skills…. and more !
Functional Skills
We work with all of our apprentices to continually improve their English and maths skills. We use a combination or e-learning, online teaching and 1-2-1 coaching to ensure that all OTMA graduates attain at least a level 2 certification.
For those already at level 2 we provide additional stretch and challenge learning which is integrated into the main apprenticeship programme.
Progression
Individuals that successfully achieve the Content Creator apprenticeship standard will be well placed to progress within the industry into leadership or specialist travel roles and onto a higher level of training or apprenticeship in management.
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