A Sales Executive is a salesperson working in either the ‘Business to Business’ or ‘Business to Consumer’ markets with responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close. Typically, a Sales Executive will deal with a single point of contact for each sale and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions.
A Sales Executive understands their organisation’s product(s) or service(s) in detail, and is an expert at analysing customer needs and creating solutions by selecting appropriate product(s) or service(s), linking their features and benefits to the customer’s requirements. A Sales Executive will develop customer relationships by establishing rapport and building trust and confidence in their own and their organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which they operate, and by ensuring a positive customer experience.
Sales Executive Apprenticeship: course details, themes and topics
Apprenticeship Summary
Apprenticeship: Sales Executive
IFATE Reference: ST0572
Recommended End Point Assessment Organisation: DSW Apprenticeships
Recommended Program Duration: 18 months
Entry Requirement: employed in a relevant job role
Minimum Weekly Employment Hours: 16
Apprenticeship Levy Tarif: £6000
This apprenticeship is delivered using a blended approach combing the learning and assessment activities described below.
Core Themes and Topics
- organisational knowledge
- product, sector and service knowledge
- market knowledge
- customer knowledge
- commercial and financial acumen
- digital knowledge
- sales planning and preparation
- customer engagement
- presentation and negotiation skills
- communication and team working skills
- digital skills…. and more !
Functional Skills
We work with all of our apprentices to continually improve their English and maths skills. We use a combination or e-learning, online teaching and 1-2-1 coaching to ensure that all OTMA graduates attain at least a level 2 certification.
For those already at level 2 we provide additional stretch and challenge learning which is integrated into the main apprenticeship programme.
Progression
Individuals that successfully achieve the Sales Executive apprenticeship standard will be well placed to progress within the industry into leadership or specialist travel roles and onto a higher level of training or apprenticeship in management.
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